Constructing a Brand New Website
Client: Xzact Construction Group
Location: Chicago, Illinois
Projects Completed:
- Brand new web site
- Custom graphics and buttons
- Custom slides
- Logo rework (converted to HD)
- Search engine optimization
Xzact Construction Group initially came to us looking for someone to setup and manage their Google AdWords campaign and edit the content on their current site. They were disappointed with the amount of new jobs that were coming from their website and wanted to increase their traffic. Their site was created by a large "web design" firm in Illinois that did everything they could to rank Xzact's site in the top echelons of Google. Unfortunately, the site ended up being geared towards search engines and not people. In addition to some major keyword and title tag stuffing, the site suffered because it just wasn't functional.
We told them that we can push all the traffic in the world to their site, but we would just be wasting their advertising dollars because we didn't believe that their existing site was setup to convert. After a long discussion, Xzact agreed with us that totally revamping the site could play a huge role in how many of their website prospects convert into clients. The old site was convoluted and did not funnel potential clients to their prospective areas. Since Xzact does residential, commercial, and industrial construction they have three very different clients visiting their site.
Their old site put all of the information for all three clients on one page. So people looking for a new kitchen were being served the same content as a CEO looking to move his factory across the country. The site that we created for them effectively funnels the clients to their prospective areas and on to the contact us page, never bothering them with information they don't need. With a generic front page that features all three major service areas, clients are free to choose which service they are looking for with ease.
